RaceTrac expanded and upgraded its in-store beverage program—and wanted to make sure customers knew about it. We launched a multi-channel campaign that spanned in-store displays, digital marketing, social media, out-of-home, and even a broadcast commercial timed to align with Black Friday sales. The goal: spotlight the full range of drink options, from fountain sodas to coffee, beer, and beyond—and drive traffic during one of the busiest shopping weekends of the year.